Media Monitoring

We provide accurate, relevant and fast media monitoring of a comprehensive list of sources across print, broadcast and online. We combine a cutting-edge content harvesting and capture technology with sophisticated filtering tools to deliver the media monitoring service that exactly meets your requirements.

Wherever in the world your brand or organisation has a presence or an interest, XY Media will keep you informed. We have the expertise and experience to deliver the most comprehensive, insightful and cost-effective international monitoring and analysis solutions, keeping you fully aware of your media profile at all times, anywhere in the world.

To deliver accuracy, relevance and insight, we ensure that we have all the bases covered in terms of ensuring that we harvest all media articles relevant to your brief – and from as wide a range of sources as you require. Source lists can be defined to match your exact needs for each monitoring brief, so you don’t need to worry about receiving content from non-relevant sources.

Speed of information is vital, so we can process and deliver your content within minutes of it appearing, 7 days a week, 365 days of the year.

Print

We have access to thousands of UK print sources, across National and Regional newspapers and Consumer, Trade and Specialist magazines. National newspaper articles can be delivered by 0400 every day with fast, same day turnaround of key Regional newspapers and magazines. Print articles are processed in full colour in A4 format with full publication details.

Broadcast

Our UK broadcast monitoring covers over 150 National and Regional TV and Radio channels, monitored 24 hours a day. We can provide daily round-ups or set up real time alerts sent directly to your mobile or laptop, allowing you to quickly listen to or watch a stream of the broadcast item.

Online

We partner with leading online news aggregators to provide monitoring across over 150,000 sources. We run your keywords or topics of interest against breaking online news every 15 minutes, 24/7. Online news articles of relevance to your brief can be set up as an email alerts service or included as part of an early morning or twice a day delivery of all your media content.

Media Analysis and Insights

Media Analysis for PR insights and Business Intelligence

Our media analysis and PR measurement services are designed to provide tailored solutions to help optimise PR effectiveness and make informed business decisions. We work closely with you to design a research program and reporting that meets your communications and business objectives.

• Message analysis – track corporate and PR messaging to quantify how messages are being communicated in the context of the media and how they are resonating with target audiences
• Campaign tracking – monitor and evaluate campaign performance to optimise campaigns and demonstrate effectiveness
• Sentiment analysis – track the favourability of your business or brand and how it is perceived by the media and stakeholders
• Topic and issue analysis - track the key drivers or issues impacting your client or business
• Competitor intelligence and share of voice – track and understand the activities of your competitors, their messaging and market positioning, product releases and what media and industry experts are saying about them
• Sector and market intelligence – understand the landscape of broader risks and opportunities within your market or sector. Track emerging trends and drivers of coverage to inform strategic decision making such as product development and pipeline activity
• Data integration – integrate external data such as website hits and surveys to provide campaign effectiveness and outcome measures
• Reporting – in-depth reporting and insights provided within bespoke presentations and dashboards
• Executive briefings – researched and curated content on any organisation or topic

Social Media Intelligence

XY’s Social Media Insights leverages the wealth of information publicly available on social media platforms such as Twitter to provide in-depth analysis on pertinent topics of discussion, drivers of consumer sentiment and what influencers in your network are saying on important issues.

• Track consumer conversations around customer satisfaction and product usage
• Benchmark the drivers of brand sentiment against competitor brands
• Understand consumer preferences through different stages of the purchasing journey
• Track the impact on brand reputation of customer experience
• Profile influencers and track what they are saying on important issues and how they are impacting your brand
• Track the amplification of news and media messages in the social sphere

Reputation Insight

XY’s Reputation Insight service provides a framework for understanding reputational robustness and the areas management need to focus on to drive improvement in corporate and brand reputation. We work with our clients to identify and track reputational issues and how they map against corporate and brand values, identifying gaps and benchmarking against competitors and ultimately providing strategic insight for decision making.

We are experienced at integrating business data and insights with media and social sources. Our service harnesses the power of client data from across business functions to provide a multi-stakeholder view of an organisation’s reputation. Sources of data that can be integrated alongside mainstream news and social media include customer satisfaction surveys, brand trackers and employee surveys.

• Track the impact to your organisation’s reputation from the topics and issues that matter most to your stakeholders
• Profile stakeholders and understand how each drives perceptions of the organisation to understand where reputation is robust and where there may be areas of risk
• Benchmark reputation against your competitors and peer group to identify areas of potential opportunity
• Integrate business survey data and research into your programme to provide a 360 degree view of stakeholder perceptions
• Comprehensive tailored reporting and stakeholder profiling designed for a C-suite audience

Editorial Summaries, Media Digests and Executive Briefings

How does your organisation receive, manage and make sense of its media content? How do you ensure that your key stakeholders are being informed in the most insightful and effective manner?
XY Media’s Editorial Reporting services deliver the highest quality of bespoke media briefings to help you keep your business informed.

Helping you quickly and easily make sense of your media content

Whilst technology and investment in innovation play a key role in sourcing and harvesting media content from thousands of print, broadcast and digital sources, XY Media puts a very strong emphasis on how we help our clients process what can be large volumes of media content. In a nutshell, we deliver insight and understanding in a fast and well-ordered manner. Our editorial team develops a very high level of understanding of each client’s brief and ensures that each report is completely accurate and relevant, can order the content by importance and write accompanying summaries for each article or group of articles.

Our summaries can be written to meet each client’s preferred house style.

Your report templates can be designed in line with your specifications and reports delivered to your smart phone or laptop by 0600 every day.

Social Media Monitoring

Filtering big data into actionable insight

XY helps you keep your finger on the pulse of your company or brand’s social media buzz. With XY Media’s social listening and insight tools and our dashboard/email hybrid solutions, you can easily and quickly cut through the noise to get to the real issues, concerns and opportunities surrounding your brand.

XY’s social media monitoring solution is designed to allow our clients to keep their finger on the social media pulse, to easily measure and assess volumes and impact, to quickly be able to drill down into the real messages and insight at the heart of the noise.

We have well developed and precise profiling tools that enable our clients to have a 24/7 understanding about what is being said about their business, their brands and their competitors.

• An intuitive, easy-to-navigate dashboard with a wealth of reporting options that can be profiled to meet each users needs from novice to expert
• Fast, insightful charting tools that can be run on both historical and real-time data
• Set up profiles that will trigger an email alert to you at times of unusually high buzz
• Identify the sources that are generating the buzz
• Track key engagers and influencers
• Identify and assess the impact of emerging themes